Leading business and accounting advisers WHK Gosling Chapman (part of the WHK Group Limited) will simplify its name to WHK from 1 September, 2009.

Chief Executive, Gay Rankin says: "Since joining the WHK Group, the firm has seen tremendous benefits from working increasingly closer with our sister firms throughout New Zealand.

"In recognition of this and in order to leverage the benefits of the wider group, we will rebrand under the collective name of WHK.

"The benefits include access to an extensive pool of intellectual property and know-how, improved staff training and skill development. This will enhance our ability to deliver a better service to our clients - wherever they are in New Zealand."