Events and Seminars

International trade fairs can be a highly effective part of an export company's international marketing strategy.  Participating at trade fairs is not only hard work, it can be very expensive.

This half day workshop puts the spot light on international trade fairs and shows you how to get 'more bang for your buck'. How do you know, even before you book your stand, whether a trade fair will be worth it? Is it the right time for you? The right place? The right audience?

• Setting specific objectives and planning ahead
• Integrating trade fairs into your promotional mix
• How to pre-sell your target audience to maximise their attendance
• Managing your stand and handling booth traffic
• Effective lead gathering and how to follow up

This workshop is suitable for new and existing exporters and their staff.

Price: $430 + GST per participant
Early Bird Price: Book before 3 February and pay $387 + GST
This price includes a complimentary 45 minute export audit session after the workshop.

Your presenter: Juliet Hawkeswood

Juliet has over 20 years' experience in both public and private sector business development roles. For the last four years Juliet has worked closely with New Zealand businesses, preparing them for trade fairs as far afield as Frankfurt.

This coupled with her own exhibition experiences over the years has provided Juliet valuable insight into the critical success factors, which in turn has helped businesses greatly improve their return on investment.