Events and Seminars

Choosing the right market entry strategy is the difference between export success and failure. Finding the right distribution channel and partner is essential. This full day workshop builds your knowledge of the various market entry methods open to exporters and will show you how to manage your international partnerships. 

Part 1: Successful Market Entry Method

• Using the Direct Approach - How, Why and When?
  • Direct marketing
  • Distributors and agents
• Using the Indirect Approach - How, Why and When?
  • Strategic alliances
  • Joint venture partners
  • Contract manufacturing
  • Licensing and franchising
  • Setting up an overseas office
  • Overlapping models
• Using an Export Entry Model to Decide Best Strategy
  (Advantages and disadvantages of each approach)

Part 2: How to Build Effective Offshore Partners

• Choosing the right partner
• Achieving a win/win relationship
• Protecting your position -  agreements and contracts
• Measuring your partners performance

Price: $660 + GST per participant
Early Bird Price: Book before 17 May and pay $594 + GST
This price includes a complimentary 45 minute export audit session after the workshop.

Your presenter - Jacinta Clark
Jacinta Clark has over 20 years export trade and business development experience. She is a former New Zealand Trade Commissioner to Washington DC where she provided strategic advice, market research and representational assistance to consultancy firms targeting World Bank and United Nations agency business opportunities.

Jacinta has led several trade missions to Australia, South America, Taiwan, Hong Kong, Vietnam, Indonesia and Thailand.  Prior to joining the team Jacinta held a Senior Business Development role with the SYSDOC group.

Jacinta is a featured presenter on the New Zealand Trade and Enterprise award winning Path to Market programmes and was also involved in the development and delivery of their former Exporter Education Programme.