Events and Seminars

Exporters should always aim to charge the price the market will bear; ensuring that you cover all your costs at home, the additional costs associated with exporting AND achieve your profit goals.

This workshop will help you understand and calculate effective pricing strategies for offshore markets. Learn to set prices that reflect your product/service's competitive edge, quality levels, promotion requirements and delivery, as well as the ex factory costs and add-ons to get it to your overseas buyers. Exporters will walk away from this workshop with valuable insight into the key considerations when pricing your products and services for the export market.

• Pricing strategies
• Understanding price points and market rates
• Difference between mark-up and margin
• Calculating how much to charge
• Understanding the breakeven point and calculating breakeven
• Terms of sale - incoterms and the impact on price
• Cashflow considerations for export
• Financial assistance