Events and Seminars

This workshop demonstrates how to validate your market entry decision to export to the United States - reducing your risk of failure.

Learn how to:

• Develop your research brief  -  ensure you ask the right questions and gain a full understanding of the market opportunities and challenges
• Effectively use the web to do your own research - understand its possibilities and the limitations
• Discover secondary research tools that you can use for little cost
• Get the best results from your own primary research.

This practical workshop provides exporters with the tools to undertake initial market research with limited budgets. We use case studies of successful exporters and use their experiences to illustrate how you can do similar research for your own company.  The valuable information gained from this workshop will feed into your export plan.

Price: $430 + GST per participant
Early Bird Price: Book before 24 February and pay $387 + GST
This price includes a complimentary 45 minute export audit session after the workshop.

Your presenter - Juliet Hawkeswood
Juliet Hawkeswood has over 20 years experience in both public and private sector business development roles.  In this time she has undertaken a wide range of international and local market research projects across a range of industries.

While with Trade New Zealand (now New Zealand Trade and Enterprise),  Juliet worked with a wide range of exporters This role included a secondment to the NZTE office in Vancouver where she undertook a number of market research projects on behalf of clients targeting the demanding North American market.